Behind Their Brand: Vol 1

10 Chefs, 10 Stories of Building a Brand from Scratch

Compiled by Chef Deb Cantrell, Culinary Business Coach

In this Book You'll Find:

Chefs from all different professional backgrounds and areas in the culinary industry, including owners of cafes, catering companies, personal and private chef companies. 

The good, bad and the ugly of building a brand from scratch and real stories and experiences of lessons learned and achievements made. 

Inspiring chefs who will probably make you want to quit your day job and start a culinary business of your own!

Buy It Now

Chris Welsh

Executive Chef and Owner of The Secret Ingredient

Andrea Sprague

Executive Chef and Owner of The Holistic Chef

Monica Thomas

Executive Chef and Owner of The Tailored Taste

Sandra Jones

Executive Chef and Owner of Fresh From the Gardens

Lindsay Goodson

Executive Chef and Owner of Local Dish

Wendy Gauthier

Executive Chef and Owner of Chef Chic

Tara Hogrefe

Executive Chef and Owner of Eleat Culinary Services

Michael Wards

Executive Chef and Owner of The Austin Artisan

Bianca Russano

Executive Chef and Owner of About the Table

Melissa Wieczoreck

Executive Chef and Owner of Zest Culinary Services

About the Compiler: Chef Deb Cantrell

Chef Deb wanted to compile a book that helped the world see chefs as true business owners and help other chefs not feel limited to just working in a restaurant. Through this book, she hopes to inspire chefs everywhere to think bigger in the world of culinary.

Chef Deb is the Executive Chef and Owner of Savor Culinary Services in Fort Worth, TX. 

Deb is also a #1 Amazon Bestselling Author of the book “So You’re a Chef Now What?” a sought-after speaker and culinary business coach who helps chefs across the country grow their culinary business and create a life they love. 

Chef Deb has spoken and appeared across the country as a keynote and featured speaker at the United States Personal Chef Association, the American Culinary Federation, the Texas Chef Association, the National Association of Women Business Owners and the eWomen Network, to name a few. 

Chef Deb has been in the culinary industry for 15 years and has operated five different successful culinary businesses ranging from a catering company to a restaurant. She hopes to help other chefs build the culinary business of their dreams through her culinary business coaching programs at 

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